The Ultimate Resource For Ecommerce Store Design
The Ecommerce Website Blueprint Forged from Hundreds of Stores Doing Billions in Revenue
71 Pages of instructions and strategy + 10 wireframes to turn visitors into customers
The System We Use to Design Stores That Win—Yours in Minutes
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Summary
WHAT PEOPLE ARE SAYING
Some of the many brands we've helped...
"The choice of selecting a someone to design your website is hard. There are many considerations; cost, time, expertise, and of course the culture fit. Anyone who has gone through a website build knows how incredibly difficult it can be. That is why I am so grateful to have found Metacake to facilitate the build of our Shopify store. The team is professional, has countless experts, they are well organized and kind."
CTO,
Imayla Beauty
"Metacake really helped us focus our design and supplied the expertise we needed to migrate to Shopify Plus. The team was efficient, professional, and just a pleasure to work with on our aggressive timeline. We look forward to doing more together to drive the growth of our DTC brands. They made it easy for us and I highly recommend them!"
ECOMMERCE DIRECTOR,
Dockers Shoes
"Brand & design are very important to us. We were looking for an experienced partner that understood our vision and reflected our retail store’s beauty online. Metacake has delivered strategic value, helping improve our store through navigation updates, improved user-flow, out- of-stock notifications & more."
ECOMMERCE DIRECTOR,
The Pioneer Woman (Food Network)
If You're Planning a Site Redesign...
And your business depends on your ecommerce revenue converting at the highest rate
Then you can’t settle for a site that’s all style and no substance.
A redesign isn’t just about fresh visuals—it’s about crafting an experience that turns visitors into buyers, every click of the way. Too many businesses miss this, chasing pretty designs that don’t move the needle.
We’re Metacake, and we’ve helped hundreds of brands—like Old Spice and Tony Robbins—because we get it: conversions come from strategy, not just looks.
Our playbook, “The Perfect Ecommerce Website,” gives you our proven framework: 71 pages of instruction and strategy, 10 wireframes, and (for a limited time) a masterclass where I unpack how we design homepages that work.
It's not about just getting a conversion. It's about maximizing the sale and building a connection with the customer.
Why leave your revenue to chance when you can build an experience that wins?
Grab it now and get it right.
What You'll Learn in this eBook
"The Perfect Ecommerce Site" is jam packed with 71 pages of no-fluff, actionable content
- How to craft a homepage that orients visitors and builds trust instantly—using a funnel approach with smart copy and CTAs, forged from hundreds of brands doing billions.
- The 7 qualities of a hero image that hooks buyers in 5 seconds—from clarity to adaptive design, ensuring your first impression drives action, not bounces.
- The exact structure for a product detail page (PDP) that converts—prioritizing emotion, trust, and ease.
- 4 best practices for product image galleries that sell—balancing variety and usability so customers take action.
- How to design BOTH buyer types—with logical organization, scannable layouts, and filtering that speeds up decisions.
- The shopping cart framework that keeps buyers committed—no leaks, just results.
- Secrets to a checkout page that closes the deal—minimizing friction and surprises with a fast, focused experience built from real-world wins.
- How to turn your About Us page into a trust-building machine—more than a story, a strategy.
- The simple strategy that disarms objections before they kill sales—our subtle edge.
- How to design a customer service page that solves problems fast—loyalty, not frustration.
Order Now & Get These FREE Bonuses
For A Limited Time
BONUS #1
10 Wireframes For The Key Store Layouts
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BONUS #2
The Perfect Homepage Masterclass
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You’re Covered By My 100%
Guarantee
I gurantee nothing
Meet the Author
Kenneth Ott
Ken Ott is the founder of Metacake, an ecommerce growth team serving some of the most influential brands in the world.
Over the last 20 years, he has consulted, invested in, or founded hundreds of brands and helped entrepreneurs running ecommerce companies that do billions in revenue.
His work spans brands like Old Spice, Tony Robbins, and Groove Life - brands whose products you probably own right now.
Ken is the author of the book, "The Ecommerce Formula" and his goal is to help build profitable, scalable, and valuable businesses that do good.
His business expertise has been featured in Forbes, Shopify, Martha Stewart Living and more.
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We'll also provide you with the digital download after checkout
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